Sell leads with an engine, not a spreadsheet.

Some businesses generate leads and sell them — a flat advertising fee per lead, delivered to buyers who pay upfront or per-drop. That business is usually run on a tower of spreadsheets, a shared inbox, and someone's memory of who gets what. Leads get double-sold or dropped, buyers dispute charges, and nobody can answer "why didn't I get that one?"

Relay is the engine that runs that whole operation, built into this platform. We know it works because we run our own lead businesses on it — it runs the paid-lead side of our marketing brands day in, day out. Agencies and lead businesses can have the same engine as a platform module, provisioned and priced by our team.

Every way a lead can arrive, with a door for it:

• Ingest URLs — token-gated links that accept leads from any external source: JSON, form posts, query params, with common field aliases handled
• Embeddable multi-step forms and hosted landing pages, with consent capture, conditional fields, and honeypot and speed checks built in
• UTM and click-ID tracking, dedupe, and per-step funnel analytics — you see where the funnel leaks
• CSV import — up to a thousand rows run through the exact same pipeline, no side door

Each vertical defines its own field schema and its own rules. A lead gets tiered the moment it arrives — "employed with $60k+ income" lands as Tier A, and the price per tier is set per buyer. Disqualification rules keep the junk out of the ledger.

Geography resolves against a reference table of every US ZIP and Canadian postal code — 941,000 rows, self-hosted, with coordinates — so coverage and matching never depend on a per-lookup external API. A 30-day phone and email dedupe window means the same lead is never sold twice from different doors.

Distribution is the heart of a lead business, and it's fully engineered here:

• Round-robin, weighted, or priority distribution between buyers — with per-tier prices per buyer
• Teams: a buyer's own staff rotate with their own weights, daily caps, working hours, and delivery targets — rep-level routing inside buyer-level contracts
• Caps, schedules (in the buyer's timezone), suppression lists, and exclusivity — exclusive by default, semi-exclusive if you sell it that way
• Coverage by state or province, postal-code list, or a radius drawn on a map with city search
• Prepaid balance enforcement — a buyer at zero stops receiving leads until they top up, automatically

Leads land where the buyer actually works: straight into the CRM of a site on this platform, by email, or by webhook with bearer or HMAC auth, custom field mapping, and success/reject response matching. SMS delivery joins once carrier verification completes.

Deliveries retry automatically with backoff; a buyer that rejects or fails cascades to the next eligible buyer in line; a failed delivery can be replayed in one click. Out-of-hours and capped leads queue and route when the window opens. Nothing gets lost because someone was at lunch.

The ledger keeps itself: per-lead charges at the buyer's contract price, top-ups by card or invoice, return requests with reason codes that credit back at the exact price charged, and daily revenue reports. A double-delivered payment webhook credits exactly once — the boring correctness that keeps an accounts-receivable argument from becoming your Tuesday.

Every lead carries an immutable event trail: validated, tiered, geo-resolved, and for each buyer — delivered, or skipped, and exactly why (cap reached, out of hours, insufficient balance, coverage miss, duplicate). When a buyer asks "why didn't I get that lead?", the answer is a screen, not an investigation.

The route simulator tells you before it happens: paste in a test lead and see the tier, the geo resolution, and the full per-buyer eligible/skip decision table. There's also a public API with scoped keys for the systems that need to talk to yours.

Each buyer gets a magic-link portal — no login to manage — showing their prepaid balance, delivered leads with full detail, accept/reject on preview reservations, and return requests. Daily reports tell you volume, delivery, revenue, and which buyers are running low.