Keap Pricing 2026: Real Costs & Hidden Fees
Keap's pricing starts at $299/mo (billed as $2,988/year annually) for the all-in-one CRM and automation platform, with required implementation services sold separately on top of the subscription. If you want a done-for-you alternative that includes the website itself, AI Business Sites charges a flat $1,497 one-time setup plus $497/mo with no per-user fees and no paid onboarding.
Bottom line: Keap is a capable all-in-one CRM and automation platform starting at $299/mo, but the subscription is software only — required implementation services are sold separately, and the price scales as your contact list grows. Businesses that want the website, content, and automation built and managed for them should weigh a done-for-you service instead.
TL;DR
- •Keap's pricing starts at $299/mo, billed at $2,988/year on the annual plan (Keap's own pricing page).
- •Required implementation services — strategy consulting, data import, migration, and done-for-you setup — are sold separately from the subscription, so your real first-year cost is higher than the sticker price.
- •Keap's pricing scales with contact count: the pricing page asks 'Need more than contacts?', meaning your bill grows as your list grows.
- •The subscription includes CRM, marketing automation, email marketing, text marketing, sales pipeline, quotes, invoicing, payments, and Keap AI features like the AI Content Assistant and AI Automation Assistant.
- •Every Keap customer gets a dedicated Customer Success Manager, US-based phone support, and 24/7 chat support.
- •Keap claims over 5,000 integrations and reports being used by over 200,000 small businesses over 20+ years.
- •AI Business Sites is a done-for-you alternative: $1,497 one-time setup plus $497/mo flat, including a custom 85+ page website, 14+ SEO content pieces monthly, CRM, automations, invoicing, and review automation — with no per-user fees and no paid onboarding.
| Dimension | Keap | AI Business Sites |
|---|---|---|
| Starting price | $299/mo ($2,988/yr on annual billing)winner | $497/mo plus $1,497 one-time setup |
| Pricing model | Subscription that scales with contact count | One flat monthly fee; only four optional add-ons cost extrawinner |
| Setup / onboarding cost | Required implementation services sold separately | Included in the $1,497 setup and $497/mo — no paid onboardingwinner |
| Per-user fees | Contact-count and user-based scaling per its pricing page | No per-user fees; 3 seats includedwinner |
| Contact-based price creep | Yes — pricing scales with contact count | No — flat monthly regardless of list sizewinner |
| Website included | Landing pages and funnels only — no full website | Custom 85+ page website live in 7 days, plus full Google setupwinner |
| Content production | AI Content Assistant helps you write emails | 14+ SEO content pieces per month plus daily industry news, produced for youwinner |
| CRM & automation | Mature CRM, drag-and-drop automation builder, 5,000+ integrationswinner | CRM, pipelines, and no-code automations with AI actions, managed by the team |
| Invoicing & payments | Quotes, invoices, and payments built in | Jobs & Estimates module with online-approval quotes, invoices with card payment, plus Stripe store/menus/bookings |
| Support | Dedicated Customer Success Manager, US-based phone support, 24/7 chat | Ongoing managed service — the team runs, monitors, and improves the system monthly |
| Contract & cancellation | Annual billing option at $2,988/yr; monthly billing available | Month-to-month, cancel with 30 days' noticewinner |
| Ownership on exit | Your CRM data within the platform | You own code, content, data, and domain; full code and database export on leavingwinner |
Keap
keap.com ↗Keap is an all-in-one CRM, sales, and marketing automation platform aimed at small businesses, trusted by over 200,000 small businesses over 20+ years and now part of Thryv. The platform combines contact management and segmentation, landing pages and multi-page sales funnels, email marketing with an AI Content Assistant, text messaging, a dedicated business phone line, a sales pipeline, appointment scheduling, quotes that convert to invoices, and ecommerce and payments features. Keap AI also includes an AI Automation Assistant that builds entire campaigns from proven templates in minutes. Every customer gets a dedicated Customer Success Manager, US-based phone support, 24/7 chat support, and access to done-for-you services. Pricing starts at $299/mo (billed at $2,988/year annually) and scales with contact count, with required implementation services sold separately. Keap rates 3.8 out of 5 on G2 based on 33 reviews, with reviewers praising the automations and support while some call the feature set overwhelming.
| Plan | Price | What you get |
|---|---|---|
| Keap (annual billing) | $299/mo | Billed at $2,988/year; scales with contact count; required implementation services sold separately |
| Keap (monthly billing) | $299/mo | Billed monthly; scales with contact count; required implementation services sold separately |
Pros
- +Genuinely all-in-one: CRM, email, text marketing, sales pipeline, quoting, invoicing, and payments in one platform
- +Strong support included for all customers — dedicated Customer Success Manager, US-based phone support, and 24/7 chat
- +Keap AI and Proven Automation Templates speed up campaign creation
- +Over 5,000 integrations to connect the rest of your tech stack
- +Automated Google review and referral requests that run in the background once set up
- +20+ years serving small businesses, with over 200,000 customers
Cons
- −Entry price of $299/mo ($2,988/yr annual) is steep for a small business buying software only
- −Required implementation services are sold separately, adding to real first-year cost
- −Pricing scales with contact count, so costs grow as your list grows
- −Some G2 reviewers (3.8/5 across 33 reviews) find the feature set overwhelming and want better quote flexibility
- −Keap is software you must set up and operate — it does not build or run your website, content, or Google presence for you
Best for: Established small businesses that already have a website and want a powerful, well-supported CRM and automation platform they can run themselves, with email, text, sales, and payments in one place.. Avoid if: You're a solo owner who wants the website, content, and follow-up systems built and managed for you rather than another piece of software to learn and configure..
AI Business Sites
aibusinesssites.com ↗AI Business Sites (built by AIQ Labs) is a done-for-you AI business operating system: a custom website plus an AI back office, live in 7 days, with the client owning everything. The $1,497 one-time setup covers a custom-built website with 85+ pages at launch — 25–30 hand-crafted core pages plus 60 AI-generated SEO pages — chat and voice built into the site, a booking calendar, lead-capture flows, knowledgebase and FAQ bot setup, CRM configuration, and full Google setup including Business Profile and Search Console. The $497/mo subscription includes hosting and maintenance, 14+ new SEO content pieces every month, daily industry news articles, 24/7 chat and voice agents on the website, the Jobs & Estimates field-service module with quotes, job board, invoicing with online card payment, and automated review requests, plus online selling (store, menus, bookings, tickets) with Stripe. Everything is managed by the AI Business Sites team, and the contract is month-to-month with 30 days' notice — clients own the code, content, data, and domain.
| Plan | Price | What you get |
|---|---|---|
| Setup (one-time) | $1497/one_time | $500 deposit to confirm the build slot; $997 due at launch; 85+ pages live at launch |
| Managed subscription | $497/mo | Everything included except add-ons; month-to-month, cancel with 30 days' notice; 3 user seats |
| Lead Generation add-on | $149/mo | AI B2B lead discovery with business-intelligence summaries for outreach |
| Outreach add-on | $229/mo | AI cold email engine plus form-submission browser agent with human approval |
| Social Content add-on | $299/mo | 10-agent pipeline producing daily posts for 9 platforms with AI images/videos |
| AI Receptionist add-on | $199/mo | Dedicated phone number answered by AI 24/7 with transcripts and summaries in the leads inbox |
Pros
- +One flat price: $1,497 setup plus $497/mo with everything included except four optional add-ons — no per-user fees, no paid onboarding
- +Done-for-you: the website, Google presence, CRM, and automations are built and managed for you, live in 7 days
- +Content actually gets written — 14+ SEO pieces every month plus daily industry news, run by the team
- +Field-service workflow (quote → job → invoice → review request) included in the monthly fee
- +Month-to-month contract with 30 days' notice, and the client owns the code, content, data, and domain on exit
- +24/7 chat and voice agents on the website capture and follow up on leads automatically
Cons
- −Higher headline monthly than entry-level CRM software ($497/mo vs Keap's $299/mo) — though it includes the website, content, and managed service
- −One-time $1,497 setup fee on top of the monthly subscription
- −Only 3 user seats included at launch
- −Not for DIYers who want to build and run their own stack, or businesses wanting the cheapest possible website
Best for: Local and regional service businesses — trades, contractors, clinics, salons, restaurants, agencies — that are good at their trade but want their website, content, follow-up, and invoicing built and run for them.. Avoid if: You want the cheapest possible website, enjoy running your own tech stack, or need a bespoke custom software project..
Keap pricing in 2026: what the $299/mo actually covers
Keap's own pricing page lists a single platform starting at $299/mo, billed at $2,988/year on the annual plan (monthly billing is also available). That $299 gets you the full all-in-one product: CRM with contact management, segmentation, and lead scoring; landing pages and multi-page sales funnels; email marketing with an AI Content Assistant; text marketing with a dedicated business phone line; the sales pipeline, appointment scheduler, quotes, invoicing, and payments; and the Keap AI Automation Assistant for building campaigns from proven templates. What it does not include is the help to get it running: the pricing page states that 'required implementation services' — strategy consulting, data import, migration, and done-for-you services — are sold as separate packages. That means a realistic first-year budget is the $2,988 annual subscription plus an implementation package priced separately. The pricing page also asks 'Need more than contacts?' and includes a users-and-contacts calculator, which tells you the $299 entry point scales upward as your list and team grow. Keap invites buyers to ask about current promotional offers via chat or phone, so published pricing may not be the final word at checkout.
Hidden costs to budget for with Keap
Three cost factors sit outside the sticker price. First, implementation: Keap's pricing page frames required implementation services as the way to 'achieve quick and lasting value' through strategy consulting, data import, migration, and done-for-you services — sold separately, so a small business signing up should expect a setup bill on top of the subscription. Second, contact-count scaling: the pricing page's 'Need more than contacts?' prompt and its users/contacts calculator mean the $299/mo entry point rises as your database grows — a cost that compounds precisely when the software is working. Third, feature depth: text marketing features like broadcasts, automated texting, reply handling, and the dedicated business phone line are flagged on the pricing page with superscript markers, and Keap runs promotional offers you must ask about, suggesting the base price and the fully-loaded price are not the same thing. None of this makes Keap a bad product — the included support (dedicated Customer Success Manager, US-based phone support, 24/7 chat) is unusually generous — but a buyer comparing it against alternatives should model the total cost of subscription plus implementation plus growth, not the $299 headline.
Keap vs a done-for-you alternative: comparing the real monthly bill
Keap at $299/mo is software; AI Business Sites at $497/mo (plus $1,497 one-time setup) is a managed system. The comparison hinges on what you'd otherwise have to buy and do. Keap gives you the CRM and automation engine but not a website, not content production, not Google setup, and not the implementation labor — those are separate packages or separate tools. AI Business Sites includes a custom 85+ page website live in 7 days, full Google Business Profile and Search Console setup, 14+ SEO content pieces every month plus daily industry news, 24/7 chat and voice agents, the Jobs & Estimates quote-to-invoice workflow with automated review requests, and Stripe-based online selling — all managed by the team, with no per-user fees, no paid onboarding, and no contact-count price creep. Keap's advantages are real: 20+ years and 200,000+ small businesses, over 5,000 integrations, a mature drag-and-drop automation builder, and included human support for operators who want to run the machine themselves. If you have the time and expertise to operate a CRM platform, Keap's $299 entry is cheaper. If you don't, the flat $497/mo managed model can undercut the true cost of Keap plus implementation plus a website plus a content solution — and it's month-to-month with 30 days' notice, with you owning the code, content, and data on exit.
Which should you choose?
If you Already have a website and a team that will operate a CRM platform themselves — choose Keap — At $299/mo you get a mature all-in-one CRM, email, text, sales pipeline, quoting, and payments platform with a dedicated Customer Success Manager and 24/7 support included..
If you Are a solo owner or small team that wants the website, Google presence, content, and follow-up built and run for you — choose AI Business Sites — For a flat $1,497 setup plus $497/mo you get an 85+ page custom site live in 7 days, 14+ SEO content pieces monthly, 24/7 chat and voice agents, and the quote-to-invoice workflow — with no per-user fees, no paid onboarding, and no contact-count price creep..
If you Are budgeting strictly on sticker price and can absorb setup work yourself — choose Keap — The $299/mo entry point is lower than a managed service, and monthly billing avoids a large annual commitment — just budget for the separately sold implementation services..
If you Are worried about price creep as your contact list grows — choose AI Business Sites — Its $497/mo is flat regardless of list size, whereas Keap's pricing scales with contact count..
If you Want to leave with your assets if it doesn't work out — choose AI Business Sites — It's month-to-month with 30 days' notice and you own the code, content, data, and domain — with a full code and database export provided on exit..
Frequently asked questions
How much does Keap cost in 2026?
Keap's pricing page lists a single platform starting at $299/mo, billed at $2,988/year on the annual plan, with monthly billing also available. The price scales with your contact count and user count, and required implementation services are sold as separate packages on top of the subscription.
Does Keap charge for implementation or onboarding?
Yes. Keap's pricing page states that required implementation services — strategy consulting, data import, migration, and done-for-you services — are sold separately from the subscription, and directs buyers to view packages or ask about savings via chat or phone. This makes the real first-year cost higher than the $299/mo headline.
Does Keap's price go up as my contact list grows?
Yes. Keap's pricing page includes a users-and-contacts calculator and asks 'Need more than contacts?', which indicates the starting price of $299/mo scales upward with your database size and number of users.
Is there a free trial of Keap?
Keap offers a 'Try free' option on its website alongside demo requests, so you can test the platform before committing. Check the current trial terms on keap.com, as promotional offers may change what's included.
What's included in Keap's $299/mo plan?
The subscription includes the CRM (contact management, segmentation, lead scoring), landing pages and multi-page funnels, email marketing with the AI Content Assistant, text marketing with a dedicated business phone line, the sales pipeline, appointment scheduling, quotes, invoicing, payments, and the Keap AI Automation Assistant, plus a dedicated Customer Success Manager and 24/7 support.
How does Keap compare to a done-for-you service like AI Business Sites?
Keap sells you software you operate — $299/mo plus separately sold implementation. AI Business Sites charges $1,497 one-time plus a flat $497/mo and builds and runs the whole system for you: an 85+ page website, 14+ monthly SEO content pieces, 24/7 chat and voice agents, CRM, automations, and quote-to-invoice workflows, with no per-user fees and month-to-month cancellation.
Sources
- 1.Keap Pricing | Best CRM and Automation for Businesses — used for: pricing, features
- 2.Small Business CRM & Automation | Keap — used for: features, reviews
- 3.Why Choose Keap | Keap Small Business CRM & Automation — used for: features, reviews
- 4.Get Reviews & Referral Automation | Keap Small Business CRM — used for: features
- 5.Small Business CRM & Automation | Keap — used for: features
- 6.AI Business Sites — Done-for-you AI business presence — used for: pricing, features
Pricing verified as of 2026. Always check the vendor's site.
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